16 03, 2017

How Non-Profit Organizations Can Benefit from Email Marketing

March 16th, 2017|Categories: Creating Great Emails, Customer Loyalty, Drip Campaigns, Email Tips|Tags: , , , |

Email marketing for non-profit organizations is vastly different than email marketing for businesses on Main St and Wall St. While those men and women who are focused on the “mula” hope that their marketing emails will eventually lead to sales, non-profit organizations are trying to generate inspiration, advocacy and activity, especially in the form of

6 03, 2017
  • return on investment

Improve Your Email Marketing ROI with Email Automation

March 6th, 2017|Categories: Creating Great Emails, Email Tips, Getting Subscribers, Marketing Automation, Webinar|Tags: , , , |

Email marketing is only as time-consuming as you make it out to be…  So, just remember the more time that you spend sending emails to your subscribers, the higher your costs and the lower your ROI.  One of the questions we’re seeing from marketers in 2017 is, “How can we win the

26 07, 2016
  • writing-subject-lines

Quick and Easy Tips for Writing Good Subject Lines in Your Email Marketing

July 26th, 2016|Categories: Creating Great Emails, Email Subject Lines, Email Tips, Uncategorized|Tags: , |

  The subject line is the first thing a subscriber reads when you send out an email. Therefore, it's also one of the most important elements of an email. Most people won't click on a boring subject line. How do you write a good subject line that subscribers want to click? Continue reading for tips

15 06, 2016

Easy segmentation with the Salesforce Nonprofit Starter Pack

June 15th, 2016|Categories: Creating Great Emails, How To, Non Profits|

Many of our nonprofit clients benefit from the Salesforce Foundation's Nonprofit Starter Pack (NPSP).The NPSP comes with donor history data (Last Gift Amount/Date, Total Gifts This Year, Last Year and Two Years Ago, Total Household Gifts). Predictive clients can use this to segment email lists during a year end campaign or inject dynamic content into their blast

25 01, 2016

Why Email is the Communication Medium of Choice for NPOs

January 25th, 2016|Categories: Creating Great Emails, Non Profits|

Email marketing is one of the most effective ways non-profit organizations can create awareness. By attracting more subscribers to your newsletter, you can build loyalty and engage others in your work. Email marketing is useful for NPOs for the same reasons it's useful for businesses. Although sales is one important aspect of B2C and B2B email marketing, it's sometimes seen

18 01, 2016

Start a Mini Email Course to Engage Subscribers

January 18th, 2016|Categories: Creating Great Emails, Customer Loyalty, Drip Campaigns, Getting Subscribers, Marketing Automation, Nurturing Leads|

There's a wonderful honeymoon period that occurs right after you start practicing email marketing. Your website traffic goes up, you attract more social media followers, and you might even notice an increase in sales. Once that period is over, however, many businesses don't know what to do in regard to their email marketing campaign. Consistency is crucial characteristic

11 01, 2016

Prepare For Your Target Audience by Creating Personas and Dynamic Content

January 11th, 2016|Categories: Creating Great Emails, Email Tips, Marketing Automation, Nurturing Leads, Target Markets|

Some businesses put the cart before the horse when it comes to interacting with their target audience. Although they're able to find relevant users on social media and attract others through Google, they don't always have a follow-up plan for the next step. If you know how to find members in your target audience, then you're

16 12, 2015

Lift Donations

December 16th, 2015|Categories: Creating Great Emails, Email Tips, Marketing Automation, Non Profits, Webinar|

Jump to 9:20 to see a live demo of the Predictive NPO integration with Click & Pledge. You will see the dynamic display of email content and the adjustment of individual donation pages based on a supporter's giving history. Additionally, EmailROI is featured in the webinar; this feature connects individual gifts to specific email editions. Enjoy! Use