25 07, 2014

Membership Acquisition and Renewal Campaigns

July 25th, 2014|Categories: CampaignFlow, Drip Campaigns, How To, Marketing Automation, Non Profits, Nurturing Leads, Webinar|

Salesforce Solutions: See how Mission Edge used Predictive Response to increase memberships by 15%. CampaignFlow was implemented by Mission Edge consultants to automate the membership appeals and renewal reminders for Voice of San Diego. CampaignFlow moves new leads into an Adaptive Mailer drip email campaign and then automatically turns off the drip if the recipient

9 05, 2014

Why Generic Email Marketing Strategies Capture No One’s Attention

May 9th, 2014|Categories: CampaignFlow, Email Open Rates, Email Tips, Marketing Automation, Target Markets|

What if someone were to tell you that they're about to run an advertising campaign with no target audience. Anyone who's sat through a beginning level college course knows that such a strategy is a recipe for failure. Good marketing campaigns break down markets into tiny segments. A marketing campaign for everyone is another way

9 01, 2014

Nano Targeting Makes Communicating to Very Specific Audience Possible

January 9th, 2014|Categories: CampaignFlow, Drip Campaigns, Email Tips, Marketing Automation, Target Markets|

One of the most acknowledged uses for data gathering on people is called nano targeting.  This is the process of gathering vast amounts of information on individual consumers.  Companies now know everything from voting histories to vehicle ownership as well as TV and Internet usage of people and more.  Armed with this information business and

3 04, 2013

Email Marketing Automation

April 3rd, 2013|Categories: CampaignFlow, Marketing Automation, Nurturing Leads|Tags: , , , , , , , , , , , , , , , , |

Usually, when the word "automation" is used, we think of a calculated machine,  working away with no personalization or creativity. Maybe that machine is not as bad as the Terminator, but we don't exactly get a "warm and fuzzy" feeling about it either. Ironically, automated email marketing may actually increase your business's ability to be

28 02, 2013

Improve Email Open Rates the Easy Way

February 28th, 2013|Categories: CampaignFlow, Creating Great Emails, Email Open Rates|Tags: , , , , , , , , , , |

The Importance of Email Marketing Campaigns Are you concerned that customers and leads are not actually opening the emails you send? If you are trying to run a small business that relies heavily on email marketing campaigns, this is of critical concern. You must figure out a way to get leads and current customers to