19 08, 2015

Email Marketing: What Businesses Can Be Doing in September

August 19th, 2015|Categories: A/B Testing, Customer Loyalty, Email Tips, Marketing Automation, Non Profits, Nurturing Leads|

September is usually a month of transition for email marketing and automation strategies. Many organizations are just ending their summer campaign and have a holiday campaign in the works. Here's what you can be doing around this time: Start preparing for the holidays Some companies don't start preparing their holiday email marketing campaigns until it's already too

4 06, 2015

How to Make Your Email Marketing and Automation More Valuable

June 4th, 2015|Categories: A/B Testing, Creating Great Emails, Email Subject Lines, Email Tips, Marketing Automation|

With Google raising the bar higher and higher in regard to content quality, email marketing and automation is set to become more popular. Here are three ways you can improve your email marketing efforts: Test your subject line Your subject line plays a major role in determining whether or not subscribers will open your emails. Businesses should

7 03, 2015

Report: 93% of U.S. Businesses Practice A/B Testing

March 7th, 2015|Categories: A/B Testing, Email Subject Lines|

A/B testing is an essential component of email marketing. The best way to send effective emails and save resources is to test them out beforehand. A recent Marketing Land article included interesting numbers concerning the success of email marketing internationally. According to the article, U.S. companies have the highest mean number of email subscribers: US: 530,900 France: 491,800 Germany:

23 09, 2014

How to Make A/B Testing Even More Effective

September 23rd, 2014|Categories: A/B Testing, Email Open Rates, Email Subject Lines|

As with any other investment, marketing campaigns must go through trial testing periods. In email marketing this is called A/B testing and it ensures that businesses send the most effective emails. At Predictive Response we offer subject line A/B testing to improve your open rates and engagement. Our Adaptive Mailer will conduct a random test

29 07, 2013

A/B Testing Ideas for Smart Marketing

July 29th, 2013|Categories: A/B Testing|Tags: , , , , , , , , , , , , |

A/B Testing a is a great way for your company to optimize its email marketing campaigns. However, it is important to follow a few guidelines. First it is essential that you limit your A/B test to one variable at a time. That is the only way to get a clear picture of which version of your campaign

20 05, 2013

A/B Testing Tips for NonProfits

May 20th, 2013|Categories: A/B Testing, Email Tips, Non Profits|Tags: , , , , , , , , , , , , |

Today we are writing about how to adapt A/B testing for a Non Profits. Remember that A/B testing is sending two slightly different email messages (version A and version B) to different samples of your mailing list, tracking the response rates for each, and then choosing the version with the higher response rate. Here are

20 04, 2013

A/B Testing Increases Open Rates!

April 20th, 2013|Categories: A/B Testing, Email Open Rates, Email Subject Lines|Tags: , , , , , , , , |

E-mail marketing might be the most cost-effective way your company can get your message in front of leads and customers. However, with already cluttered inboxes, what makes your message stand out from the crowd? It is hard to guess how your audience will respond. Fortunately it is possible to make simple changes to subject lines,