Campaign Flow: Use list member criteria and auto-responders to immediately add new list members to your campaigns.
Subscription Management: Allow your list members to manage their own subscription preferences.
A/B Split Testing: Set your trial size, test period, and A/B subject lines. Predictive will send A/B splits to the trial list, evaluate the results over the test period, choose the winner, and deploy the balance of emails using the winning subject line.
Adjust your Strategy with Analytics
Real Time Event Tracking: Collect data as soon as the first email is sent. That way you can increase conversions by reacting immediately to individual results.
Salesforce Field Integration: Leverage information populated in your Salesforce lead and contact database fields.
Detailed Campaign Statistics: Stay on top of the trends with key performance indicators, campaign metrics, and email statistics that are automatically compiled into 3D charts and graphs which you may view in the Predictive interface.
Tight Salesforce Marketing Integration: Keep your data all together. Campaign ROI, conversion statistics, and opportunity results are all available in native Salesforce reports.