Plan, Measure, and Score

Most organizations do not have formal marketing performance scorecards to rate the efficiency of their marketing expenditures, and those who have established them usually don't have the time, manpower, or consistency of use for those systems to deliver meaningful results. In many cases, the summary of the marketing expenses is distilled to a one-page score card that often does not reveal much useful information.

The devil is in the details, and the processes needs to be monitored, tracked, and consistent at the lowest level to reveal what is working and what is not, and your email marketing needs to know more than simple click, open and  bounce rates. Consolidation of the activity including web analytics, email activity, and consolidated lead scoring, coupled with the ability to drill down on specific activities will make a difference in your understanding your results, and better yet communicate them to others in your organization.

Predictive Response collects this detailed information for both reporting and for the automated rule based response system.This puts the Return on Investment measurement system on autopilot.

The Adaptive Mail's unique 'Closed Loop' methodology delivers the highest lead conversion ratio while at the same time gives you instant insight to every campaign and prospect in the flow. These are the kind of results that translates to metric driven marketing execution that gains respect in the board room and earns respect in your sales and marketing organization.

Can you profitably automate your marketing programs?

For marketers faced with the task of providing a continuous stream of high quality leads to the sales force, Predictive Response provides the leading edge platform for executing, automating and measuring effective business to business marketing programs. Adaptive Mailer creates a seamless, automated and measurable process that tightly links your outbound  email marketing, with traceable Web assets on your corporate websites, standard Salesforce web to lead forms, and landing pages. It applies event-triggered marketing automation to turn manual tasks into efficient coherent processes, and automatically and seamlessly ties and integrates the marketing activity into Salesforce.com.

The sales teams gains unprecedented visibility into prospect behavior, activity and interest throughout the entire sales process. It does this by integrating all the key components of the sales cycle together and creates a seamless, automated and measurable process. During this process cycle, the system will automatically send Maturity Notifications to the sales team by email when critical milestones are met in the Lead Maturity Process.