Meet Adaptive Marketing Automation

Predictive Response provides the leading edge platform for executing, automating and measuring effective Sales 2.0 marketing programs. Predictive AM creates a seamless, automated and measurable process that tightly links all outbound marketing activity, with traceable Web assets likes corporate websites, web forms, and landing pages. It applies event-triggered marketing automation to turn manual tasks into efficient coherent processes, and automatically and seamlessly ties and integrates the marketing activity into Salesforce.

The sales teams gains unprecedented visibility into prospect behavior, activity and interest throughout the entire sales process. It does this by integrating all the key components of the sales cycle together and creates a seamless, automated and measurable process. During this process cycle, the system will automatically send Maturity Notifications to the sales team by email when critical milestones or Lead Score thresholds are met in the Lead Maturity Process. 

"Effective email based lead nurturing Automates the top of your Sales funnel". With Predictive Response you can:

• Shorten your Sales Cycle

• Reduce your Lead Nurturing Costs

• Maximize your Close Ratio

There is a better more cost effective way to quickly process and qualify raw leads into Suspects and Prospects.

The process of moving a lead to a suspect then prospect and finally customer requires multiple contacts. It is extremely rare to have a lead become a customer on the first call. According to the National Sales Association, where the sales occur in the sales cycle is as follows:

• 2% of sales are made on the 1st contact

• 3% of sales are made on the 2nd contact

• 5% of sales are made on the 3rd contact

• 10% of sales are made on the 4th contact

• 80% of sales are made on the 5th-12th contact

I am sure you find these statistics as interesting as we do! Now think about your average salesperson who flies by the seat of his/her pants.  Ask yourself, if  you were to enter 1000 new leads to the top of your sales funnel with a goal of closing  5% of them to customers by the end of the year, do you think your or your sales team will be able to make and track 5,000-12,000 direct contacts, stage follow up with longer term leads, and not lose interest and fail to connect?  This is where nurturing automation comes into place and why a salesperson is leaving money on the table if they don't use it.  Sales LIVE AND DIE by their ability to maintain contact. But the reality is most salespeople have NO SYSTEM in place to maintain contact so they will likely stop after the first or second call. That means, with Predictive Response you will have the advantage over your competitors by staying in touch.

Predictive Response presents a better way - The Process Campaign. With Predictive Response for AppExchange, within 48 hours of sign up you can deliver a communication campaign with not only the initial contact, but adaptive responses based on the actions of the lead. Intuitive Lead Scoring and Triggers allow you to quickly determine level of interest and provides automated Sales Notification when leads require contact. In addition, since the campaign is a process campaign, you can add new leads to the top of the funnel at any time. This allows you to design the communication process for the campaign, launch it with the leads you have, and continue to add new leads as they come in.

The automated follow up maintains contact with the lead and supplies them with the information about your company and your products / services and your competitive advantage. The lead interest is tracked, and the Predictive Response Lead Scoring System, allow you to quickly determine the most qualified leads and automatically notify your sales team. 

To Learn how to get the Top of Your Sales Funnel Automated today, Fill out the form on this page and a  Predictive Representative will Respond. 

Action Flow Campaign

The core of Predictive AM is our Action Flow Campaign system that allows you to structure an automated email campaign that has a conversation with your Prospect. 

Marketers today have unique needs today, in addition to creating interest and brand awareness, they need to engage in a longer lasting adaptive 2-way interaction to convert prospects into qualified leads in the pipeline. Predictive AM provides solutions to go beyond email blasting by integrating email marketing with powerful Prospect and Campaign analytics and flexible Campaign Workflow Automation within Salesforce.com. With this solution, you can deploy email campaigns that have contextual follow ups based on what the prospect does with the emails they receive.

Predictive AM is more than email, it helps you nurture your prospects on the long run so you easily can go in and find the prospects that have the highest qualification, follow up and close the sales.Unlike the traditional "Blast" style services, Predictive AM's Action Flow Campaigns are managed as a single campaign with multiple emails that send based on the prospects actions. This unified control allows you to:

• Manage a single list for your recurring Action Flow style communications
• Automatically sends each email to new members added to the list from the top with the action base follow up
• Give you a unified view of each email and accumulated events over time
• Tight Salesforce Integration provides a single point of view on all campaign statistics

In this single Salesforce Campaign View you can see the performance of each email as it progresses over time. Here you see how your action flow campaign perform from email event to event and you get the detailed feedback on the success in the form of various measured statistics including:

• Number if times the email is opened?
• Number of clicked on links to web details?
• what other web pages did they visit?

 For the email type campaign, when you  click the Predictive AM button in the Salesforce Campaign screen, you can edit each of the emails within the campaign.Quickly setup automated responses base on campaign member action.

Predictive AM quickly and easily delivers the kind of email marketing you need when you need it. Whether it is an E-Newsletter with a series of Editions, a Series Campaign with a drip of emails over a specific period of time, or our core product Action Flow (Adaptive) Email, Predictive Response is your best choice. 

E-Newsletter

An E-Newsletter that can be an easy and inexpensive way to help build your brand and create more traffic to your web site. When compared to the costs of traditional marketing, the value of your return on investment is significant. Unlike sending E-newsletters via traditional "Blast" style services, Predictive AM's E-Newsletters are managed as a single campaign with multiple Editions and Send Dates. This unified control allows you to:

• Manage a single list for your recurring newsletter style communications
• Automatically sends current Edition to new members added to the list
• Give you a unified view of each Edition and accumulated events over time
• Tight Salesforce Integration provides a single point of view on all campaign statistics

In this single Salesforce Campaign View you can see the performance of each edition as it progresses over time.Here you see how your newsletters perform from Edition to Edition and you get the detailed feedback on the success in the form of various measured statistics including:

• Number if times the newsletter is opened?
• Number of clicked on links to web details?
• what other web pages did they visit?

Series Campaign

A Series Campaign can be used for many functions, from a set of training content delivered over time, to one of the best follow up tools you can use for the potential customer who's requirements are still months away.  You can quickly build a set of communication emails that keep your name in front of the customer and continues to pitch your benefits in a "Set it Up" and "Let it Run" automation. Unlike the traditional "Blast" style services, Predictive AM's Series Campaigns are managed as a single campaign with multiple Editions and Intervals. This unified control allows you to:

• Manage a single list for your recurring Series style communications
• Automatically sends each Edition to new members added to the list from the top with the designated intervals
  
• Give you a unified view of each Edition and accumulated events over time
• Tight Salesforce Integration provides a single point of view on all campaign statistics

In this single Salesforce Campaign View you can see the performance of each edition as it progresses over time. Here you see how your series campaign perform from Edition to Edition and you get the detailed feedback on the success in the form of various measured statistics including:

• Number if times the emails is opened?
• Number of clicked on links to web details?
• what other web pages did they visit?