People not familiar with email marketing often assume that SPAM has killed email as an effective marketing tool. Those who have given it a try understand, it works if done right!

If you have a current email service, ask yourself:

• is your email marketing having a 2-way digital conversation with your prospects or just blindly sending them emails?
• Do you find yourself slicing and dicing your lists based on "did they open", "did they click", or even wondering what did they do after they clicked.
• Your next thought must have been - "There has got to be a better way!"

Today there is!

Predictive Response provides solutions to go beyond email blasting by integrating email marketing with powerful Prospect and Campaign analytics and flexible Campaign Workflow Automation within Salesforce.com. With this solution, marketers can deploy email campaigns and quickly get the campaign metrics: which prospects clicked thru, where did they go on your website, how much time did they spend there, and intelligently and automatically execute relevant and timely follow-up interactions.

All this information is captured in The Predictive Digital Member ProfileTM and The Predictive Digital Campaign ProfileTM available to your sales and marketing teams inside Salesforce.com, making it the preferred solution for B2B marketers to integrate their campaigns with Salesforce.com

Predictive Response Adaptive Email Marketing is much more than email, it helps you nurture your prospects on the long run so you easily can go in and find the prospects that have the highest qualification, follow up and close the sales.

Quick, Easy Installation: easily installs into your Salesforce CRM to quickly get you up and running.

The Key Performance Indicators Dashboard: provides understandable visual metrics about the activities from within Salesforce. You will be able to better track your leads and sales-readiness by understanding your campaign’s outbox percentage (emails ready to be sent), open rate (percentage of emails that were actually opened), click rate (click thru to a website), as well as other important roll-up campaign statistics.

More Effective Campaigns: Reach the right people with the right messages through demand generation drip programs and A/B testing. Improve your open, click-through, and viewer rates through A/B (split) testing. Testing within Predictive’s automated email system allows you to fine tune your campaign to achieve higher response rates

Automated Lead Nurturing: Harness the power of email marketing automation through a fully integrated Salesforce solution

Real-Time Lead Scoring and Metrics: Track Key Performance Indicators (KPIs) directly from within Salesforce. Detailed Lead or Contact activities are available in a “Drill Down” right at the Lead or Contact page so appropriate company representatives have the information they need to focus on only the most qualified leads

Report Activities: A history of aggregate member status and detailed e-mail open, click, and page visit event activity is delivered back into the Salesforce Campaign Marketing module allowing you to use standard Salesforce tools to track conversion rates and opportunity ROI right in Salesforce.

Multi tiered e-mail: Build a nurturing email campaign not just a single or a series of email blasts. With Predictive Response, you can create a series of responses based on “what if” scenarios.

• What if – they don’t open the initial e-mail,
  
• or what of they open and read but don’t click through,
  
• or they clicked but don’t register,
  
• or even enroll them in a new Salesforce Campaign based on the choices they make, and more...
  

The Predictive Response flexibility allows for any number of tiers and “what if” scenarios.

Lead Scoring / Thresholds: Predictive AM for AppExchange tracks the lead through every phase of the campaign process, including the time between actions. The simple user interface allows you to tune this scoring system to meet your exact needs and criteria, setting thresholds and trigger points as you see fit, so owner notification is based on your definitions.

List Batching:Predictive Response can help to eliminate the flood or drought scenarios associated with most blast style campaigns. The kind where the blast fires out a single mass blast, then the responses peak for the next few days causing overloads in the telemarketing hopper. This may appear great as a marketing stat but usually results in a lower ineffective conversion rate.

The Predictive Response SmartBatch:  allows you to break the list into blast chunks sized to match your processing power. The chunks then are automatically delivered over user defined period of time thus also turning the response flow into a manageable stream instead of the potential flood.

• Automated Split Testing
  You can set your trial size, test period, and the A and B subjects. Predictive AM will send the A/B splits to the trail list, evaluate the results over the test period, choose the winner and deploy the balance of the emails using the winning subject.
• Configurable Dashboards
  So yo can configure the user interface as you deem to be the most workable. Four individual dashboards, each configured with the management and metrics reporting panels organized the way you want. You can configure up to 6 panels per dashboard. Ultimately configurable!
• 3D Charts & Graphs
  See you important operational statistics in clear graphical representation. Choose 2D or 3D charts, open segments, rotate for best data view and then export as JPG or PDF file format to your local disk for use in reports and presentations.
• Detailed Campaign Statistics in SF campaign page
  Our detailed KPI numbers and Gauges, campaign metrics, and email statistics automatically accumulate within the Salesforce Campaign Page.
• Campaign Branching
  Your campaigns will determine and focus the right type of follow up based on the list member’s specific interests.
• Robust Email Template Management
  Work from Predictive supplied templates, upload your own, or create and save from within our WYSIWYG editor.
• Tight Salesforce Marketing Integration
  By leveraging the Salesforce Marketing functions, Campaign ROI, conversion statistics, and opportunity results are all available in Native Salesforce Reports.
• Role/Hierarchy Security Model
  Predictive AM protects customer data by ensuring that only authorized users can access it:
  Administrators assign data security rules in Salesforce to determine which users have access to which data. Sharing models define company-wide defaults and data access based on a role hierarchy and this security model is directly inherited by the Predictive AM by only granting access to Campaigns for which the user have been granted access to via the Salesforce role hierarchy
• Process and Drip Campaigns
  Create initial contact and follow up e-mail campaigns that will communicate with list members as they are added.
• Newsletter Campaigns
  E-mails in the campaigns are sent during specific date ranges so you can schedule the periodic rate that meets your needs.
• Real Time Event Tracking
  Predictive AM starts collecting data as soon as the first e-mail is sent. Reporting is delivered as it happens.
• Multi Org Capability
  Add Multi-Org to have your marketing comply with Salesforce Role/Hierarchy and permissions. In addition emails will automatically adopt the organizations unique footer and compliance information.
• Multifunction Member Information and Management:
  The members interface allow you to choose how to look at your campaign member, View test only, see those who have click, opened, opt out, bounce or even alphabetically by last name, all in a single dynamic view.
• Time-on-Page:
  Ever wonder just how much of your presentation your prospects are watching? Now with the Time-on- Page function the Predictive AM will show you how long each list member stays on the presentation page.
• Simple Data Export:
  Sometimes you just need to pull a set of statistics into a spreadsheet for further analysis. The export interface allows you to either create a spreadsheet in your Google Docs account, or download a CSV file to your local disk.
• Enhanced Image Manager
  Upload, store, setup folders for grouping, and have visual access to your email images. No need to host your images on your servers

Organizations are often concerned that their legitimate emails will not get through to their recipients. Due to the immense volume of  spam, many networks have setup filters to reject email that may be unsolicited emails. Predictive Response has taken proactive measures to ensure our customers' emails get through to their recipients, and that these emails aren't falsely identified as spam. Below are some, but not all, of the ways we work to ensure optimal email deliverability.

• Publishing Sender Policy Framework (SPF) Records

  Predictive Response supports Sender Policy Framework (SPF) records for not only the domain predictiveresponse.com, but also for the domains of our customers. SPF is an open standard that fights email address forgery and makes it easier to identify spam, worms, and viruses via records in the Internet Domain Name System (DNS). Customers using their own branded domains in the From Line of their outbound emails are encouraged to publish SPF records within their own DNS servers. Predictive Response's support team is available to assist in the creation of the appropriate SPF records

• Signing email messages with Domain Keys/DKIM

  These two technologies validate a sender's identity and ensure that an email message is unaltered in transit from sending server to receiving server. Predictive Response signs all email campaigns using a Predictive Response "From Address" with Domain Keys and Domain Keys Identified Mail (DKIM), to ensure optimal deliverability to receivers that authenticate messages based on these technologies, like Yahoo! Mail and GMail.

• 24-hour monitoring of our network and our customers

  Predictive Response administrators proactively monitor the email broadcast system 24 hours/day to ensure uninterrupted delivery of our customers' emails to their recipients. We are also alerted if a customer engages in spamming or sends content that could trigger spam filters on the recipients’ side.

• Staying off email blacklists

  A controversial, yet still widely used method of spam filtering is subscribing to one or more publicly available email blacklists. Blacklists contain IP addresses of companies that are known to have a record of spamming. Predictive Response aggressively monitors DNS based blacklists and takes proactive measures to protect its IPs from being listed.

Pricing for the Predictive AM is based on several factors:

1. Total Number of Emails sent per month
2. Number of Full Users
3. Number of Sales Users

We have special Low Volume rates and special pricing for qualified Not for Profit organizations. If you could provide us with the information listed, we would be happy to provide you with a quote. Please Click the Contact Me button to the left and complete the form. A Predictive Response Representative will contact you with pricing.