You may know that you need email marketing automation, but did you know that there are different kinds of campaigns out there? Here are three types that can choose from, all of which are part of our Adaptive Mailer.


Watch our webinar and learn how to apply segmentation and adaptive tactics in any basic email programs, as well as a case study on how Idealist Consulting advanced their campaigns through Predictive Response.

Email Marketing Automation

1. Drip campaigns

Drip campaigns are one of the most popular types of email marketing. Businesses and nonprofits can set the tone of their emails and choose how frequently they’ll be sent to subscribers. But be careful! Sending too many emails isn’t always the answer. If you’re looking to nurture new leads with a drip campaign, you’ll have to find the right balance of sending emails and waiting for enough time too pass for the next round.

2. Adaptive emails

Depending on their situation, businesses may opt for adaptive emails instead. These adjust to a subscriber’s behavior so you can optimize emails for the individual experience. You’ll know who’s opening which emails and what actions they take afterwards. You can use this knowledge to respond to subscribers based on their individual behavior and actions.

3. Scheduled news and announcements

With an email marketing automation platform, you can schedule emails to be sent at a specific date and time. Typically, our clients use this feature for important news and announcements. If you’ve updated your privacy policy or are getting ready to release a brand new product or service, this may be the best option for you.

Whichever option you choose, you’ll still have access to the data and metrics that make email marketing so attractive in the first place. You can use this information not just to optimize your emails, but also to redefine your target market and entire digital marketing strategy. There’s a reason why email marketing is still considered to be the most effective medium of digital marketing.

Remember that you don’t have to go the distance alone in carrying out your email marketing automation. To talk more about this, or anything else, please contact us. Thanks.